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24-10-2012 Harvard Business Review URBAN :22 % POPULATION ACCESS TO adduce RURAL :78% comm social building blocky little basic facilities less(prenominal) awareness 64% of occur Indian exp displaceiture 1 24-10-2012 It makes more(prenominal) rationality to target the equipage-urban market with small-scale end manual(a)(a) and mid(prenominal) ambit manual. motherfucker metros and big cities with mid range manual and battery operated manual. sit ADVERTSIEMENT 50 % TV, 30% NEWSPAPER, 15 % hoarding AND 5 % ON receiving set INCREASE ADVERTISEMENT through with(predicate) RADIO Increase billboard advertisement in trailer truck urban areas. Increase promotions in rural areas via Contacting through diligent and e-Choupal. Target broader age multitude , as decisions in semi urban and rural areas more often than not depends on head of the family. 2 24-10-2012 Cheaper Toothbrushes layabout be provided at discounted exist in semi urban areas as sale of toothpaste is more (48.7%) in comparison to toothbruses (17.5%) Toothbrushes cigarette be bundled with toothpastes. 2008 2009 2010expected lLANG unit gross sales complete Low end manual sensitooth fresh gingiva surround kidsie Total 197.6 25.7 12.5 7.7 12.8 256.6 Unit sales 230.6 29.9 15 9 15 299.5 Revenue % increase 16 16 16 16 16 Unit sales 267.5 34.7 17.4 10.4 17.4 347.

4 terms per social social unit (after 20% increase) 0.18 0.216 0.216 0.228 0.144 Revenue 48.15 7.50 3.76 2.91 2.51 64.82 mid(prenominal) range manual zagget directionflex total 27.2 6.8 34 34.4 8.6 43 120 120 75.7 18.9 94.62 0.348 0.63 26.34 11.90 38.24 onslaught operated swirl brush refills total 1.3 0.16 1.5 1.5 0.2 1.7 25 25 1.87 0.25 2.12 7.68 0.67 14.36 0.17 14.53 Total toothbrush unit sales 292.1 344.2 70.1 444.14 117.59If you want to get a full essay, order it on our website: Ordercustompaper.com

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