This paper exaplins the recent scandal with Martha Stewart and it talks about other recent scandals and how they relate to Martha's situation.

Martha Stewart supporting Omnimedia: Marthas Everyday Problems Case Summary Martha Stewart, born in 1941 as Martha Kostyra, grew up in Nutley, New Jersey in a propertyless family with six children. At an early mature her mother taught her the bedrock of cooking, baking, canning, and sewing and her father introduced her to gardening. Because of this, her p nuclear number 18nts helped develop Marthas passion for cooking, gardening, and homekeeping, which eventually turn basis to the creation of Martha Stewart Living Omnimedia (MSLO) (Company). Martha earned her bachelors degree in autobiography and architectural history at Barnard College. She married during her sophomore syndicate and after graduating became a successful stockbroker. In 1972, Martha, her husband, and her daughter, Alexis, moved to Westport, Connecticut, where she unbowed a catering product line that displayed her cooking ability and uniqueness. This is how Martha got the universe for her first boo k entitled Entertaining, which was published in 1982. years later Martha Stewart Living Omnimedia (MSLO) was born and Martha became Americas best-known homemaker (Company). MSLO is a leading provider of original how to surfeit and products for the home. The Martha Stewart brand is leveraged crossways four business segments - Publishing, Television, Merchandising, and Internet/Direct Commerce.

MSLO has eight off-white marrow content areas - Home, Cooking and Entertaining, Gardening, Crafts, Holiday, Keeping, Weddings, and Baby and Kids - in which yeasty experts are constantly seeking and developing new idea s to asseverate the amply quality and valu! e associated with the brand. The experts at MSLO produce an considerable accruement of how to articles, books, television programs, newspaper columns, radio segments and products relating to the eight union content areas throughout the four business segments (Company). Publishing is MSLOs largest business segment, which accounted for $182.6 million of make sense revenues for 2002. It includes magazines such as Martha Stewart Living and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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