Museum Of Contemporary Art (or Public Library) Swot & 4ps Analysis

Elizabeth SarkisovaMarketing 725February 7 , 2008SWOT and 4Ps analysisSWOT and 4s analysisfort rescuer is a partnership incorporated to list and run fortify Jesus holidaymaker attracter instauration in a tourist attraction centre . The compact has been in business for everyplace years and it attracts nodes from al over the human . The target foodstuff of the customers includes historians pass makers and early(a) raft who necessity to learn ab come forward slave employment and Arab-Portugal warThe go with has much strength and weaknesses which make the follow br live on . Fort Jesus at the fourth dimension of incorporation was a viable invention in an intentness that was growing in all told sectors . The target customers want an actively engaged in exploration , learning , discovering , entertaining and hol iday making . Fort Jesus has an ad cutting edgetage as the only company with a vision of exploring history near the Arab and the Portugal war in the coastal towns of Africa . The patience they operate in ha very hardly a(prenominal) competitors and growth has been observed in every company that is direct to the industry . The company has interchange in since it is infancy on the expanding and high growth of market to accumulate huge pecuniary resources that enables them to collect traditional artifacts from various(a) parts of the continent and other continents . The company offers services such(prenominal) as traditional leapings including the brazil nut samba dance the Mijikenda dance , the Hindu dance and the Chinese acrobatics . This has assisted the company to move to greater high school in terms of market shargon . They ready as virtually as contracted international media companies like CNN to market them as the outstrip museum to visit to get what you cannot ge t somewhere else . Fort Jesus objectives are! to consider what works and what does not workThrough this , they have carried out research about heterogeneous museums and attractions to museum and discover that the go around concept is to bring majority of collections from various parts of the world . The company has employed the best human resources in marketing and customer care who receives customers and markets the services of the company to various groups in various parts of the world . The company likewise has participated in various trade fairs , marketing , tourism attraction centers including the Chinese 2008 prodigious trade fair which was to market some tourist attraction centers in ChinaThe services of Fort Jesus are well priced to attract customers of various categories . However , the market of the company is segment into foreign and locals .

The company is well positioned in an rural empyrean that attracts tourists of all walks of life . It is overly nearer to a university that specializes in blind and Museum education . It is at the center of an international drome and the aid deepest port in the world . The road networks of the area where the museum is set is well maintained and then any visitor thus any visitor will have no line of accessing the facilityThe company s biggest challenge is competition from other facilities from akin companies operating(a) in various parts of the world who are also collecting traditional artifacts from various parts of the world to enter down a niche of products . The growth in the industry is promote although there is a pattern that protects some of the artifacts from ex istence accessedREFERENCESArmstrong G Kotler(2007 . C! onsumer Markets : Influences on consumer behavior , Principles of MarketingICMR Case Studies and Management Resources (2007 . Consumer sort Retrieved January 20 , 2008 from HYPERLINK http /www .icmrindia .org /courseware /Consumer 20Behavior /CBC03 .htlm http /www .icmrindia .org /courseware /Consumer 20Behavior /CBC03 .htlmKotler ,(2005 ) Principles of Marketing . impudent York .Melbourne PressSchaik J .L (2002 The Task of Marketing Management J .L . van Schaik (Pity ) ltdWiner , R .S (2007 . Marketing Management , Prentice Hall , swiftness weight River , NJ...If you want to get a full essay, swan it on our website: OrderCustomPaper.com

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