Huggies brand Pull-Ups Research Paper Example | Topics and Well Written Essays - 2000 words

Huggies sucker Pull-Ups - Research Paper ExampleA set of effective merchandise strategies can be formulate if the organization or specifically the marketing department or team does a marketing look. marketing research involves studying and analysing the market in which the product or service is going to be sold, and it specifically involves studying the prospective clients, to whom the product or service is going to be sold, as well as other related aspects. As defined American Marketing Association (cited in Onkvisit and Shaw, 2008) Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. In addition, its goal is to identify and analyze the factors that impacts customer behaviour. Thus, when a product including baby related products like Huggies Pull-Ups is to be sold to the customers, the marketing research get out be done, and as the first process key data about the customers or market to be tar geted will be gathered. Then, the gathered information can be analyzed and arranged with certain tools before being presented to the management or the marketing team to study and come up with apt marketing plan. So, this paper focusing on the product of Huggies Pull-Ups will discuss how the data about it can be gathered, analyzed and presented to the management or the marketing team. ... Thus, it caters to the whole family by variety of products. Its no surprise that our family and individual(prenominal) care brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend, are instantly recognizable to millions. After all, weve been in the chore of providing essentials for a better life for nearly 140 years (Overview, n. d). Among those products, the products for children are marketed under the brand promise of Huggies, which includes the Pull-Ups. Pull-Ups are actually disposable inner pants that can be worn by children to check urine and motion discharge. However, i t is different from normal diapers, as it uses a simple pull up method, gum olibanum enabling even small children to use it by pulling up and down like a normal pant or trouser. This product was first introduced in the year 1989, with a motto of Im a big kid now, thus implying that diapers are only for toddlers or babies, and children who have grown a little and into a small kid, needs different wear to manage their bladder and bowel movements. As a further extension of their marketing strategies, Huggies Pull-Ups incorporated colourful picture designs on the pants. For example, the pants for boys had designs in blue and they feature characters and other action figures from the childrens movies Cars and Toy Story, while, girls pants were predominantly designed in pink colour with pictures of Disney Princesses featured in the pant. These pictures apart from making the product entice-able have been added to reflect the unparalleled feature of the pants, and to make the children, usi ng it, fulfil its purpose. That is, these unique