Module 3 Case Assignment Coursework Example | Topics and Well Written Essays - 1000 words

Module 3 Case appellative - Coursework ExampleCustomer regard ass the product if it is unique it is available at affordable price conflux customers involve quickly. A firm increases value of its products either by increasing its features, quality and utility or by lowering its costs. A company adds value by performing operations and processes efficiently and in effect and by continuous innovation in its activities.A company performs primary activities such as production, gross revenue and marketing, research and development, and servicing activities to satisfy customers needs. Many support activities such as efficient materials management, human resourcefulness management, and the company infrastructure go along with in value creation process and attaining competitive advantage. never-ending learning and improvement is necessary to sustain competitive advantage and for that each important outcome needs to be compared and benchmarked (Connelley).While kraft paper operates severa l product lines under several product categories, in broader sense, the value chain of Kraft Foods can be broken into inbound logistics, operations, outbound logistics, marketing and sales and in conclusion services. The first three functions lead to demand fulfillment and the last two functions are geared towards generating demands from customers. individually part of the value chain of Kraft can be analyzed, in broader sense, to know how it helps adding value for its customers.though Kraft outsources its basic raw materials globally it always feels a need to revamp its procurement processes. It is to be noted that before 2010 Kraft had around 77,000 vendors however, only 1200 vendors met 80% of the supply. In 2010, Kraft decided to go away towards more strategic suppliers reducing their numbers and achieved 40 percent incremental savings (Ellinor, 2010). However, the efforts need to be on revamping procurement chain significantly as that is still a major bottleneck for Kraft to meet its expanding demand of its products.