New Product Management

1. INTRODUCTION apple has recently decided to launch a new idea by offering home- automation system based on the new iPhone technology, c anyed electronic butler. The company is hoping that, based on the brands reputation, the home-automation system will be very well received by the customers. The personal line of credit conditioning begins cooling, lights ad respectable to people liking, curtains open and the stereo plays soft, soothing jazz. Home-automation system is a new action experience. The 60s and 70s were the decades of the mainframe, the 80s made up the decade of client-server computing, and the 90s were the Internet years.Now orchard apple tree is entering the decade of the home-automation system. The home-automation system will throw a good business prospects. COMPANYS BACKGROUND apple, founded in 1976 by Steven P. Jobs and Steve Wozniak, is not just the worlds largest technology company it is the worlds about highly valued frequent company. Over the last decade, A pple has redefined the music business through the iPod, the cellphone business through the iPhone and the diversion and media world through the iPad. Although, Apple already boasted the largest grocery store value of any public company, on Aug. 0, 2012, it became the most highly valued public company ever. According to numbers from the World Bank, there be further 18 countries that have a GDP above $500 billion, magical spell Apples market cap stands at approximately $506 billion. COMPANYS MISSION STATEMENT It was widely reported that a famous quote from Steve Jobs in the 1980s was the Apple company bang statement Man is the creator of variety in this world. As such he should be above systems and structures, and not subordinate to them. The official armorial bearing statement on the Apple corporation website, however, is not really a mission statement at all, but rather a list of products and past accomplishments. Apple digits Macs, the best personal computers in the world, along with OS X, iLife, iWork and captain software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its new iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. (3) Technology services to the life.I would say that the Apples mission statement is in accordance to the new product they want to bring into the market. new-sprung(prenominal) products purpose is to offer very good quality services that improve the lives of the worlds consumers. 2. opportunity summary POTENTIAL SIZE OF THE MARKET Apple Inc. s success selling consumer gadgets has pushed its per centum cost above $500, cementing its place as the U. S. s largest company, with a market capitalization of $475 billion. Home-automation system is based on the companys new technology and iPhone, such a large gross revenue and market share will bring new product a good potential size of the market.COMPETITI ON Apple is prosecute a broad differentiation scheme. Apple names by offering high-quality, exceptional design, and personalized service. The scope of their strategy is broad targeting customers ranging from unsophisticated beginner users to specials needs power-users. Home-automation system is a new market and area, Apple intends to differentiate itself from the competitors by offering brand new home-automation system service that most competitors are not shortly offering.Apple can use the new technology and the contact between the system and iPhone to increase competitive advantage. Apple had $127. 8 billion in sales during the 2012 calendar year, putting it neck-and-neck with Hewlett-Packard, the nations largest tech company by revenue. This year, Apple is on pace to become the biggest technology company in the world, measured by revenue, outpacing current global No. 1 Samsung. These two companies are the main competitors of Apple. (1) COMPANYS RESOURCESApples most great reso urces and capabilities are Steve Jobs, the CEO, and the integrated system of hardware and software that the firm has developed and successfully marketed to derive value. eon Apples designers, programmers, and engineers each represent key resources the ability of the firm to exploit their abilities to create their stainless software/hardware ecosystem is the firms key capability. (1) The Apple stores have provided the company with an important somatogenic presence to act as both a sales location and an advertisement. The stores allow Apple to ightly image the image of the brand and provide excellent customer service. Apple tops many retailers in in-store sales, generating $4,032 per retail square foot per year, beating other retailers like Tiffany & Co. at $2,666 and Best Buy at only(prenominal) $930. This is a great display platform for the new product. A good product needs professional design and production. Apples incredible industrial design capability is a function of thei r modern design teams, led by Jonathan Ive, senior vice president of industrial design, and the firms prioritization of design and outsourced production.CORPORATE POLICY The new service needs a good social environment. Although companies worldwide are approach the possibility of restrictive carbon emissions regulation, Apple is uniquely positioned to lead the electronics industry in promoting green production, while taking full advantage of opportunities arising from new technological trends and sociocultural preferences concerning the fully-integrated, mobile digital lifestyle. (3) 3. SWOT ANALSIS AND OBJECTIVES S. W. O. T. ANALYSIS Strengths Relationship with OEMs Apple has outsourced all of its manufacturing processes to OEM partners in China, like Foxconn and Hon Hai Precision Industry while focusing on design internally. * Apple store New product needs a nice sale place. The Apple stores have provided the company with an important physical presence to act as both a sales lo cation and an advertisement. * Industrial Design Capability Apples incredible industrial design capability is a function of their innovative design teams, and the firms prioritization of design and outsourced production. 2) Weakness * Price Having bountifulness products means that those products can be expensive for many consumers. The expensive of products is a major turnoff for consumers who are looking for a product of minimal quality standards. The new product needs to control the price. Opportunities * outside(a) Expansion Apples product sales all over the world, it will bring a large market for new product. Strong international presence and expansion should increase growth and profits. New Home-automation system is a new service for the market and customer, it can also extends to new office automation technology. Threats * Global Slowdown A global slowdown or recession will hurt all companies, but mostly those whose products sell in economies that experience the worst d eclines. Especially multinational corporations like Apple. * currentness Volatility As the US dollar transposes in value, this creates uncertainty in contract negotiations. If the dollar were to change after a contract was signed, then one party to the contract would lose out on gains and the other party would win. . MARKETING OBJECTIVES Home-automation systems main and most important objective is to create a new, effective, and has not been developed over market, while increasing Apples brand awareness. quality 1. http//www. scribd. com/doc/24134877/Strategic-Analysis-of-Apple-Inc-Brian-Masi 2. http//www. wikiwealth. com/swot-analysisaapl 3. Apple Inc. Apple and the Environment Apple Inc. , 2009. Web, 28 Nov. 2009. . New Product Management