CLIMATE CARS MARKETING REPORT Essay Example | Topics and Well Written Essays - 2500 words

CLIMATE CARS MARKETING REPORT - Essay Example and also, for rented cabs in the country. At the end of the research, the paper would comment on the tactical ways through which climate cars can augment their performance in the next three years. The learnt from the essay would help to analyze the significance of marketing and its development over time. The essay will also give a detailed view of the nature of the automobile industry in U.K. Contents Growth of science and technology over time has proved to be advantageous for modernization in the world. Living standards of the individuals have radically improved with the contribution of modern technologies. However, with time, ecological balance of the environment is depleting substantially. This paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in U.K. and also, for rented cabs in the country. At the end of the research, the paper would comment on the tactical ways through which climate cars can augment their performance in the next three years. The learnt from the essay would help to analyze the significance of marketing and its development over time. The essay will also give a detailed view of the nature of the automobile industry in U.K. ... Educated individuals in the contemporary world are taking prompt initiatives to ensure protection and preservation of environment. This report would try to focus on the business of ‘Climate Cars’, which is a company engaging in eco-friendly transportation services in United Kingdom (U.K.). At the end of the research, the paper would comment on the strategic ways through which climate cars can enhance their performance in the next three years (Hakim, 2000). The learnt from the essay report would help to examine the importance of marketing and its evolution over time. However, the paper would also put some emphasis on the growing consciousness of environmental protection nowadays (Casals and Garcia, 2013). History of Eco-Friendly Transportation in United Kingdom After the World War, Industrial Revolution had increased the aggregate demand and wealth thresholds in the market. From 1950 to 1979, number of vehicles in U.K. had increased by 500%. It was at this point of time w hen Transport Planning became a crucial segment of engineering in U.K. After the global oil crisis in 1973 and the global energy crisis in 1979, the market analysts in U.K. had started understanding the importance if Sustainable Transportation (Parker, 2009). Since then, many private companies had started to contemplate manufacturing hybrid cars in U.K. Figure 1: First Electric Car (Source: Parker, 2009) The above picture is of the first electric car built by a Victorian inventor, Thomas Parker. Over time, there were many companies who have engaged in the manufacture of electric cars in the market. Analysis of the Present Market At present, there are many multinational companies that operate in the market of U.K. for